About the Founder
"The anatomy of a strong person contains, among multiple other attributes, the awareness and acceptance of their limitations, weaknesses, defects and ignorance, being able to actively develop skills to circumvent, correct, overcome or live healthily with them, assuming them without fear of other people's judgment, which can be summary, immediate, superficial, uninformed, contextual, circumstantial, projected, decisive, binding, public, immutable or a combination of several - or the totality - of these adjectives." - Mario H. Noronha (Nov 2023).
Mario H. Noronha
CEO & Founder of Seikatsu Equilibrium
Who I am
CEO and founder of Seikatsu Equilibrium, which I lead and develop with international ambition. Over more than 30 years, across many countries and cultures, I have directed business units and the marketing, commercial, business-development and alliances functions — bringing that executive experience together with a deep specialisation in human development into a single practice: human-systems architecture, aligning strategy, structure, culture and people so that capability, purpose and results reinforce one another instead of competing. I read organisations at three levels at once — the individual, the collective and the system — and design the leverage points where a small, well-placed change moves the whole.
Executive and entrepreneurial path
More than 30 years of professional experience across diverse countries and cultures. Manager of several business units in technology companies; marketing director; commercial and business-development director; partnerships and alliances director; strategic marketing consultant; and, today, CEO and founder of Seikatsu Equilibrium. A practice built on operational rigour — P&L, go-to-market, negotiation, product and marketing strategy — and on an understanding of the human and organisational systems that decide whether strategy is actually executed. In running Seikatsu, I embed artificial intelligence as amplified cognition in the service of the business: structured research and analysis, artefact generation, systemic reasoning, honest-mirror critique and integrity verification.Training and education
Education and qualifications
Three years of engineering studies before my degree in Marketing Management gave me a structured, systemic mind oriented to designing and implementing practical solutions. MSc in Marketing Management (IPAM). National and international training in strategic product management, product marketing, negotiation (Harvard's Programmes on Negotiation — Law School and Business School — including the programme for senior executives: dealing with difficult people and situations), market-value pricing, software-development processes, quality-management systems, human-resources management, service management, customer-oriented selling, project management, digital marketing and digital entrepreneurship.
Certified analyst and provider of EQ-i 2.0 / EQ360 (Emotional Intelligence) and DISC assessments; NP 4590:2023 trainer (Organisational Wellbeing and Happiness Management Systems); neuroscience-based (brain) coaching; systemic executive, leadership, female-leadership, career and life-and-wellness coaching; positive psychology; NLP; mindfulness facilitation. Certified trainer.
Personal life and interests
Proudly a father. Passionate about music, cinema, theatre, art, travel, writing, the development of human potential, hiking, the sea, and studying and learning. A curious, attentive observer of technology, politics, management, sport, leadership, economics, innovation, creativity, entrepreneurship, complex problem-solving, philosophy, spirituality, humour, personal development, psychology, neuroscience, systems theory, chaos theory and complexity management, simplicity as an art form, gender equality, mental health, sustainable development and space exploration.
Seikatsu Equilibrium embodies my public commitment to building and presenting credible solutions, supported by the continuous improvement of understanding about the impact, practical applicability, ethics and sustainability that personal, organizational and systemic development, perspective and empowerment produce in human fulfillment